Comparative Study Regarding EU Urban Areas Tourism Promotion Using Official Websites - Examples of Good Practices for Romania's Capital City

Abstract

At the beginning of the 21st century the importance of Internet has gained dimensions which cannot be ignored both in respect of the business environment, as well as in respect of recreational activities. As a result of technological development which made superior technology available for a large part of population, Internet has become one of the most employed marketing channels. In these conditions, the urban destinations for tourists, in order to face the fierce international competition, had to use as a solution the promotion over the Internet, which ultimately makes the difference between success and failure. The present study aims to research a series of practices for tourism promotion of leading cities of the EU (London, Paris and Rome) by the creation and use of official websites, in order to identify a set of best practices which will allow the know-how transfer for building a tourism website for the Romanian capital.