The Involvement of the Business Sector in Corporate Social Responsability (SCR) Projects

Abstract

The paper endeavors to test the hypothesis according to which by non-governmental organizations and private companies, by means of social corporate activities, can interfere with the functioning of the market in the sense of reducing the effects of negative externalities generated by the market. The structure of the article is threefold: the first section represents the theoretical framework for the analysis (main concepts: social corporate responsibility, externalities, market failures); the second section addresses the evolution of this phenomenon in Romania while the third part discusses a case study that is focused on social corporate responsibility practices.