Some Strategies for Strengthening Research and Teaching in the Era of the Bologna Process

Abstract

Universities across the world are undergoing rapid, and often significant, change to compete in an increasingly global environment. The Bologna process of higher education reforms has had its impact not only across Europe but globally given the pressure on universities to compete and to provide students with transferable qualifications in the quest for borderless education. As part of the process universities have been encouraged to differentiate themselves, particularly in terms of being research focused or teaching focus. As a result, many universities are putting in place strategies to boost their research output. With a view to contributing to the discussions by the International Advisory Board of the Department of Public Administration at Babes- Bolyai University, this paper overviews some of the strategies put in place by Australian Universities in order to improve the research output of their academic staff and provides some university marketing based suggestions for Babes-Bolyai University.