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Archive » Year 2009 » No. 27E / October / 2009

THE ROLE OF PR IN THE PUBLIC SECTOR. CASE STUDY ON PR PROFESSIONALIZATION AT THE LOCAL LEVEL IN ROMANIA

 

Although the idea of creating internal and external links within and between institutions is a relatively established one, the public relations domain can be considered a new branch of the promotion process, mainly in the public sector in Romania. This paper aims at creating an overview of the profile of public relations departments within public institutions. In this research we aspire to uncover the main elements that characterize the profile of public relations departments within public institutions, from the point of view of their quality and professionalism. Moreover, this research aims to establish whether there are differences concerning the public relations profile between public administration institutions and other specific public institutions.